In this articles I will explain 6 Steps To Securely Sell An Ebook On WordPress. Writing a book is no child’s play, tougher still is selling it. I am sure this article will help you a lot when you ready to launch your eBook.
If you’re one of the millions who use WordPress as the CMS for their site/blog and want to sell your eBook, you must be wondering on how to make the whole process of selling your ebook secure to prevent piracy and illegal sharing of the product (the eBook, in this case). Therefore, this post explains how to can sell an eBook on WordPress without worrying about any undesired/unwanted sharing of the product being sold. Follow the steps below to learn how to carry that out.
It is assumed that by now, your product (eBook) is completely ready to be sold with all the customizations made to it i.e. your product is finalized and ready to be sold.
1) Creating A Stunning Landing Page
For any product to be sold, a landing page is a must. Unless the site is completely dedicated to the product (and/or similar products), you should for sure sell the product using a landing page. You need to create a landing page that works. The only thing the page should talk about is the product i.e. the eBook in your case. Make sure the landing page is restricted to the product only – no other bull***t.
To create any sort of these landing pages, I recommend making use of the Thesis WordPress Theme. That theme is one hell of a product that makes life easy because it gives you the privilege to alter each part of the landing page – including the opt-in boxes, call-to-action-buttons, guarantee boxes, and whatnot.
If you need a sales page to be created, you can contact me. Let’s create solutions.
What you need to take care of while building your landing is that you highlight the important parts i.e. the buttons, the pricing tables (if present on the same page) and the features, because those parts are the most noticed parts of your sales page.
2) Gathering Up The Payment System
Creating the landing page is just a part of the design, but the page needs some functionality to organize the payment system. Following are the tools that I can recommend you to use to set up the payment system –
1) WP eStore Plugin – This plugin cuts off almost 80% of the work (such as setting up the payment buttons in PayPal, integrating the buttons, etc.) that you would otherwise have to do manually.
2) WP Affiliate Platform Plugin – This plugin is not a must, but recommended to you if you want to integrate an affiliate program for your product and drive more sales to it.
Both the above-mentioned plugins have been personally used by me, and I can hence recommend you to make use of them without any worries.
Please read some reviews of the WP eStore plugin and the review of the WP Affiliate Platform plugin to make sure you’re making the right choice.
3) Setting Up The eBook To Be Sold
A good part of the tools mentioned above is that they are extremely easy to configure. The following video explains how to set-up a product, setting its price, changing the default email settings (the automated emails sent out when a purchase is made), choosing between several payment systems (including 2Checkout, Clickbank and many more).
Watch the video to learn how easy it is to configure the plugins. The video is showing it to you on a normal WordPress page, but you’ll be doing the same thing on the landing page – with your buttons and boxes.
4) Securing the eBook Provision Process
The plugin for sure does not provide the buyers with any real download link. Therefore, an encrypted download link is provided to the users. This encrypted link expires after the specified time (usually a day or two). This means that the buyers have no link to share with anyone.
That said, there is no risk of piracy as no one (apart from you) will be able to know the reallocation of the file (the eBook).
Moreover, the unique encrypted links are automatically sent to the buyers. Therefore, there is no requirement to have anything such as a “Thank You” page where you provide the download links.
5) Allowing Free Subscription
While creating your landing page, you should indeed make use of opt-in forms and allow free sign-ups. In return, you can provide them with the first couple of pages of the eBook. This will help you get hundreds of readers directly onto your list – to whom you can further promote your product(s).
Allowing free sign-ups for a return gift is highly beneficial because once they open up the gift (which, in this case, is a few pages of the eBook), they’ll be eager to purchase it as they’ve already had a glimpse of the same.
6) Providing Updates For The eBook
You might have a major update to the eBook and might want to keep the same book (not making another one for the updated version). That can easily be done. However, providing the updated version to the current buyers is a task. However, with the above tools – it’s done in a whisker of a second. There are 2 methods which can be done –
a) You can automatically send an e-mail to all the customers and they’ll receive the fresh download links for their purchased products.
b) The customers can visit the site, go on the specific page and request fresh download links for their purchased products. You’ll just need to place a shortcode on a page which will enable this functionality.
Do you see how easy it is to sell an ebook on WordPress – with the highest possible security without any additional costs? That’s the power of WordPress + Thesis (for the design) and the above-mentioned tools.
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